è¿å¹Žã泚ç®ãéããŠãããã³ã³ãã³ãããŒã±ãã£ã³ã°ãã
æ¢ã«å°å ¥ããŠãããå°å ¥ãæ€èšããŠãããšãã£ãäŒæ¥ãå€ãã®ã§ã¯ãªãã§ããããã
ãããªã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æµžéã«ãããæ³šç®ãããŠããã®ããèšäºå¶äœã®å€æ³šãã§ããèšäºã倿³šããããšã§ãã©ããã£ãã¡ãªãããåŸãããšãã§ããã®ã§ããããïŒãŸããèšäºå¶äœã®å€æ³šã«ãããæ°ã«ãªãè²»çšçžå Žã¯ã©ã®ãããã§ããããïŒ
æ¬çš¿ã§ã¯ãèšäºå¶äœã倿³šããããšã«ãã£ãŠåŸãããã¡ãªãããããæ°ã«ãªãè²»çšãŸã§ã玹ä»ããŠãããŸãã
- 1. ããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ïŒ
- 2. èšäºå¶äœã®å€æ³šããããããªã±ãŒã¹
- 3. èšäºå¶äœã倿³šããã¡ãªããã¯ïŒ
- 4. èšäºå¶äœå€æ³šã®æµã
- 5. èšäºå¶äœã®å€æ³šæ¹æ³
- 6. èšäºå¶äœã倿³šãããšãã®è²»çšã¯ã©ã決ãŸãïŒ
- 7. ãå®ãããããããã§ã¯ãªããèšäºå¶äœã倿³šãããšãã®æ³šæç¹
- 8. èšäºå¶äœã¯å€æ³šãããããïŒ
ããããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ïŒ
ããããè¿å¹Žæ³šç®ãéããŠãããã³ã³ãã³ãããŒã±ãã£ã³ã°ããšã¯äœã§ããããïŒ
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯ããŠãŒã¶ãŒã«ãšã£ãŠäŸ¡å€ã®ããã³ã³ãã³ããå¶äœãæäŸããŸãããã®ã³ã³ãã³ããæŽ»çšããæœåšé¡§å®¢ãéããã¡ã³ãšããŠå®çãããããšã§æçµçãªææã«ã€ãªããããšãç®æãããŒã±ãã£ã³ã°ã®ææ³ã®ããšã§ããåŸæ¥ã¯ããŒãºãé¡åšåãããŠãŒã¶ãŒãã¿ãŒã²ãããšããããšãå€ãã£ãã§ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯ããŸã ããŒãºãé¡åšåããŠããªãæœåšå±€ã«å¯Ÿãã¢ãããŒãããããšãç¹åŸŽã§ããã³ã³ãã³ããéããŠèªç€Ÿã®è£œåã»ãµãŒãã¹ãç¥ã£ãŠãããã賌買ãªã©ã®æçµçææãžãšãŠãŒã¶ãŒãå°ãã®ã§ãã
ãã®ãŠãŒã¶ãŒãæçµçææãžãšå°ããã³ã³ãã³ããã¯ãITåéã§ã¯ããŠãŒã¶ãŒã«ãšã£ãŠæçãªããŸãšãŸã£ãæ å ±ãã®ããšãæããŸããå ·äœçãªã³ã³ãã³ããšããŠãããããã®ããèšäºãåç»ãã¡ã«ãã¬ãSNSãžã®æçš¿ãªã©ã§ããæ¬çš¿ã§ã¯ãèšäºã䜿ã£ãæ å ±çºä¿¡ã«éç¹ã眮ããŠãèšäºå¶äœã®å€æ³šã«ã€ããŠè©³ããã玹ä»ããŠããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã€ããŠãã£ãšè©³ããç¥ãïŒ
èšäºå¶äœã®å€æ³šããããããªã±ãŒã¹
ãã¡ãã®ç« ã§ã¯ãèšäºå¶äœã倿³šãã¹ãã±ãŒã¹ãã玹ä»ããŸãã
瀟å ã«èšäºå¶äœã«è²»ãããªãœãŒã¹ããªã
èšäºå¶äœã«ã¯ãããçšåºŠãŸãšãŸã£ãæéãã¹ãã«ãå¿ èŠã«ãªããŸãããããã瀟å ã«ãããªãªãœãŒã¹ããªããšããäŒæ¥ã«ã¯èšäºå¶äœã倿³šããŠã¿ãŸãããã
èšäºå¶äœå€æ³šããããšã§ãèªç€Ÿã«ãããè² æ ã¯ã»ãšãã©ãªããªããŸãããŸãã倿³šããããšã§çµéšãç©ãã ã©ã€ã¿ãŒãèšäºå¶äœãè¡ã£ãŠãããã®ã§ããã广çãæåŸ ã§ããèšäºã§ã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãããšãã§ããããã«ãªããŸãã
èšäºå¶äœã«è²»çšããããããªããšããæ¹ã¯ãã¯ã©ãŠããœãŒã·ã³ã°åã®ãµãŒãã¹ãæ¯èŒçå®äŸ¡ã«å€æ³šã§ããã®ã§ããããã§ããããããã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã¯ãèšäºã®å質ã«ã°ãã€ããåºããããªã©ã®ãã¡ãªãããããã®ã§æ³šæãå¿ èŠã§ãã
ã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã«ã€ããŠãã£ãšè©³ããç¥ãïŒ
ã³ã³ãã³ãããŒã±ãã£ã³ã°éå§ã«äŒŽãå€ãã®èšäºã確ä¿ããã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éå§æã«ã¯ãããçšåºŠãŸãšãŸã£ãæ°ã®èšäºãå¿ èŠã«ãªããŸãã
å ã»ã©ãã玹ä»ããéããèšäºå¶äœã«ã¯æéãã¹ãã«ãå¿ èŠã«ãªãããããŸãšãŸã£ãæ°ã®èšäºãå¿ èŠãªå Žåã¯ãã倿³šãããããã§ããèšäºå¶äœå€æ³šãµãŒãã¹ã§ã¯ãæ°åæ¬ã®èšäºå¶äœã«ã察å¿ããŠããå Žåãå€ããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®éå§æã«ã¯æã£ãŠä»ãã®ãµãŒãã¹ã§ãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°éå§æã ãã§ã¯ãªãããµã€ãã«ããªã¥ãŒã ãæãããããšãããšãã«ãèšäºå¶äœã®å€æ³šã¯ããããã§ãããŠãŒã¶ãŒã®å¿çãšããŠããµã€ãã«ããªã¥ãŒã ããã£ãã»ããå®å¿æãä¿¡é Œæãäžããããšãã§ããŸãããŠãŒã¶ãŒã«å®å¿æãä¿¡é Œæãäžããããšãã§ãããšããŠãŒã¶ãŒããµã€ãããªããŒãããŠèŠãŠãããå¯èœæ§ãé«ãŸããŸãããã¡ããããµã€ãã®ããªã¥ãŒã ã ãã§ã¯ãªããèšäºã®å 容ã倧åã§ãã
SEOã®ç¥èãæã£ãŠãã瀟å¡ãããªã
èšäºå¶äœã«ã¯ãSEOã®ç¥èãå¿ èŠã«ãªããŸãã
SEOã¯âSearch Engine Optimizationâã®ç¥ã§ããæ€çŽ¢ãšã³ãžã³æé©åãã衚ããŸããSEO察çã¯ãããããŒã¯ãŒãã§æ€çŽ¢ããããšãã«æ€çŽ¢çµæã§ããäžäœãç®æã察çã®ããšã§ããæ€çŽ¢çµæã§äžäœè¡šç€ºããããšå€ãã®ãŠãŒã¶ãŒã®ç®ã«ãšãŸãããããµã€ãã«æµå ¥ãããŠãŒã¶ãŒæ°ã®å¢å ãæåŸ ã§ããŸããäžèšã¯ãæ€çŽ¢é äœãšã¯ãªãã¯çã®é¢ä¿ã衚ãããã®ã§ãïŒ2017幎ïŒã
é äœ | ã¯ãªãã¯ç |
1äœ | 21.12% |
2äœ | 10.65% |
3äœ | 7.57% |
4äœ | 4.66% |
5äœ | 3.42% |
ïŒåºå žïŒhttps://www.internetmarketingninjas.com/additional-resources/google-ctr-white-paper.htmïŒ
1äœè¡šç€ºããããµã€ããš5äœè¡šç€ºããããµã€ãã®ã¯ãªãã¯çãæ¯èŒãããšã6å以äžã®å·®ããããŸããSEO察çãé©åã«è¡ããäžäœè¡šç€ºãç®æãããšã®éèŠããããããŸããã
SEOã«ã¯ãã©ãã¯ãããSEOãšãã¯ã€ããããSEOãšãããããã®ããããŸãããã©ãã¯ãããSEOãšã¯ãæªè³ªãªæè¡ã«ãã£ãŠæ²èŒé äœãäžããããšããããšã§ããè£ããããããªæªè³ªãªæè¡ã«ãã£ãŠæ€çŽ¢ãšã³ãžã³ããè©äŸ¡ãåŸãããšããå Žåãã¹ãã è¡çºãšã¿ãªããæ²èŒé äœã®äžèœãæ€çŽ¢çµæã«å šã衚瀺ãããªããªã£ããããããã«ãã£ã課ãããŠããŸããŸãã
ãããšã¯å察ã«ãããŠãŒã¶ãŒã«å¯ŸããŠããã«ãªããããšãæèããªãããæ€çŽ¢ãšã³ãžã³ã®ã¬ã€ãã©ã€ã³ã«æ²¿ã£ãŠãµã€ããæé©åããããšããã¯ã€ããããSEOãšãããŸãããã æ²èŒé äœãäžããã®ã§ã¯ãªãããŠãŒã¶ãŒã®ããã«ãªãããšãèãããã¯ã€ããªSEO察çãããããšã«å°œåããŸãããã
ããããèªãSEO察çãè¡ãããšãããšç¥èãèŠããŸãã1ããSEOã®å匷ããããšãªããšãæéãæéãããããŸãã
èšäºå¶äœã倿³šããããšã§ãSEOã®ç¥èãæã£ãã©ã€ã¿ãŒãã©ã€ãã£ã³ã°ãæ åœããŠãããã®ã§ãSEOã®ç¥èã¯ã»ãšãã©å¿ èŠãããŸããã
ããããçŽåãããèšäºã確èªããéã«ãããçšåºŠSEOã®ç¥èãæã£ãäžã§ç¢ºèªããããšãããã§ããããèšäºå¶äœã倿³šããªãããåŸã ã«SEOã®ç¥èãã€ããããšãã§ãããšããã§ããã
èšäºå¶äœã倿³šããã¡ãªããã¯ïŒ
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æµžéã«ãããäžæ°ã«æ³šç®ãããããã«ãªã£ããèšäºå¶äœã®å€æ³šãã
èšäºå¶äœã倿³šããããšã§åŸãããã¡ãªãããšã¯ãã©ã®ãããªãã®ã§ããããããã¡ãã®ç« ã§ã¯ãèšäºå¶äœã®å€æ³šããåŸãããã¡ãªãããã玹ä»ããŠãããŸãã
çæéã§å€ãã®èšäºãå¶äœã§ãã
1ã€ç®ã®ã¡ãªããã¯ããçæéã§å€ãã®èšäºå¶äœãã§ãããããšã§ãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãäžã§ãå€ãã®èšäºãå¿ èŠã«ãªãå Žé¢ããããŸããäŸãã°ãã³ã³ãã³ãããŒã±ãã£ã³ã°å°å ¥æã§ããã³ã³ãã³ãããŒã±ãã£ã³ã°å°å ¥æã¯ããµã€ãå ã«ã³ã³ãã³ããäœããªãç¶æ ã§ãããããã³ã³ãã³ããå å®ãã¹ãå€ãã®èšäºãå¿ èŠãšãªããŸãã
å€ãã®èšäºãèªç€Ÿã§å¶äœããããšãããšãæéãæéããããã瀟å¡ã®å€§ããªè² æ ã«ãªã£ãŠããŸããŸãããŸããã©ã€ãã£ã³ã°ã®ã¹ãã«ããªã瀟å¡ãèšäºå¶äœããããšãæããããªèšäºå¶äœãã§ãããããã«æéãããã£ãŠããŸãããšãŠãéå¹ççã§ãã
èšäºå¶äœã倿³šãããšã倿³šå ãšã®æã¡åãããèšäºã®ç¢ºèªäœæ¥ã ãã§ãå€ãã®èšäºå¶äœããŠãããããšãã§ããŸãã
ãµã€ãã®è©äŸ¡ã§èšäºã®å質ã¯ãã¡ãããã³ã³ãã³ãã®éãè©äŸ¡ãããããããµã€ãã«ããªã¥ãŒã ãæãããŠæ€çŽ¢ãšã³ãžã³ããè©äŸ¡ãããããšããå Žåããèšäºå¶äœã¯å€æ³šããããšãããããããŸãã
ä»ã®æ¥åã«éäžã§ãã
å ã»ã©ãã玹ä»ããéããèšäºå¶äœã«ã¯å€ãã®æéãšã©ã€ãã£ã³ã°ã¹ãã«ãå¿ èŠã«ãªããŸãã
èšäºã®å 容ãããªã¥ãŒã ã«ããããŸããã1ã€ã®èšäºãå¶äœããã®ã«æ°æéãã忥ãããããšããããŸããèšäºå¶äœããã¹ãŠç€Ÿå¡ã®åã§è³ãããšãããšãä»ã®æ¥åã«æ¯éããããå¯èœæ§ãåºãŠããŸãã
ãŸãã瀟å ã«ã©ã€ãã£ã³ã°ã¹ãã«ããã瀟å¡ãããªãå Žåãã©ã€ãã£ã³ã°ã®å匷ããããšããããå§ãŸããããããã«å€ãã®æéãèŠããŸãã
èšäºå¶äœã倿³šããããšã§ã瀟å¡ã¯èªãã®æ¥åã«éäžããããšãã§ããå¹ççã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãããšãå®çŸããŸãã
èšäºã®ã¯ãªãªãã£ãç¶æã§ãã
èšäºå¶äœã倿³šããããšã«ãã£ãŠãèšäºã®ã¯ãªãªãã£ãç¶æãããããªãããšãã¡ãªããã®äžã€ã§ãã
ç¹ã«ãå°éæ§ã®é«ã補åã»ãµãŒãã¹ã«é¢ããèšäºã®å Žåãèªç€Ÿã®ç€Ÿå¡ã ãã§èšäºå¶äœãè¡ããšãäžå®ã®ã¯ãªãªãã£ãç¶æããªããã³ã³ã¹ã¿ã³ãã«èšäºãæžãç¶ããããšã¯éåžžã«å°é£ã§ãã
çµéšã®ããã©ã€ã¿ãŒãèšäºå¶äœãæ åœããŠããããããäžå®ã®ã¯ãªãªãã£ãç¶æãããããªããšãããŸãã
å®å®ããã¯ãªãªãã£ã®èšäºãç¶æããããã«ããèšäºå¶äœã¯å€æ³šããã»ããããã§ãããã
èšäºå¶äœå€æ³šã®æµã
èšäºå¶äœã倿³šããå Žåãã©ããã£ãæµãã§èšäºã宿ããã®ã§ãããããèšäºå¶äœå€æ³šã®æµããã玹ä»ããŸãã
â èšäºå¶äœã®å€æ³šå ãšæã¡åãã
ãŸãã¯ããã«ã倿³šå ãšæã¡åãããè¡ãããŸãã
æã¡åããã§ã¯ãèšäºã§ç޹ä»ãã補åã»ãµãŒãã¹ã«ã€ããŠãã¢ãªã³ã°ãããŸãããã®æããã£ãããšè£œåã»ãµãŒãã¹ã®é åãäŒããèšäºã«åæ ãããŠãããããã«ããŸããããèšäºã«å¿ ãå ¥ããŠã»ããå 容ã¯ãããã¯ã¢ããããŠå€æ³šå ã«æåºãããšããã§ãããã
ãŸããèšäºå¶äœãããçç±ïŒäœãç®æããŠèšäºå¶äœãããã®ãïŒããã¢ãªã³ã°ãããŸããååã®æã¡åãããŸã§ã«ãèšäºãéããŠã©ããªãŠãŒã¶ãŒãã©ã®ãããé客ããããªã©ç®çã»ç®æšãæç¢ºã«ããŠãããŸãããããã®ç®çã»ç®æšãããèšäºã®æ¬æ°ãå å®¹ã®æ¹åæ§ã決ãŸããŸãã
ãã®æã¡åããã®å 容ãããšã«ãèšäºå¶äœãããã©ã€ã¿ãŒã®ããã¥ã¢ã«ãäœæãããŸãããŸããèšäºãæ ¡é²ããã¹ã¿ããåãã®ããã¥ã¢ã«ãäœæãããå ŽåããããŸããããã¥ã¢ã«ã«ééã£ãå 容ãèšèŒãããªãããã«ãæ£ç¢ºã«äžå¯§ã«æã¡åãããè¡ã£ãŠãã ããã
â¡èšäºå¶äœ
æã¡åããã§å€æ³šå ãšã®èªèã®ããåãããå®äºããããèšäºå¶äœäœæ¥ã«ç§»ããŸãã
èšäºã¯ã察çããŒã¯ãŒãïŒãŠãŒã¶ãŒãæ€çŽ¢ããããŒã¯ãŒãïŒã«æ²¿ã£ãŠå¶äœãããŸããèšäºã®å å®¹ãæ¬æ°ã«ããããŸãããèšäºã宿ãããŸã§ã«1ã«æã»ã©ã®æéãèŠããå Žåããããããäœè£ãæã£ãŠèšäºå¶äœã倿³šããããã«ããŠãã ããã
â¢èšäºã®ç¢ºèª
èšäºå¶äœãå®äºããããèšäºã®ä»äžããããã§ãã¯ããŸãã
ãã®ãšãã誀åã»è±åãæ¥ç¶è©ã«éåæããªããã®ç¢ºèªãšããããŠãèšäºã®å 容ã«èª€ãããªãããã確èªããŸããããèšäºã®å 容ãééã£ãŠããããŠãŒã¶ãŒã«æ£ç¢ºã§ã¯ãªãæ å ±ãäŒããŠããŸããšãä¿¡çšã倱ãããšã«ãªã£ãŠããŸãã®ã§æ³šæããŠãã ããã
ããä¿®æ£ç¹ããã£ãå Žåã誀åã»è±åãªã©ã®å€æ³šå åŽã«èœã¡åºŠããããšãã¯ç¡æã§ä¿®æ£ãããŠãããŸãããããããèšäºã®å 容ã倿ŽããŠã»ããããªã©äŸé ŒåŽã®èŠæã§ããå Žåãä¿®æ£ãææã«ãªãããšãã»ãšãã©ã§ããä¿®æ£ç¹ãåºããªãããã«ããã¯ããã«è¡ãæã¡åããã§ãã£ãããšèŠæãäŒããããã«ããŸãããã
â£çŽå
èšäºã®ä¿®æ£ãå®äºããããçŽåãããŸãã
çŽåãããèšäºããµã€ãã«ã¢ããããŒããããšãèšäºãå ¬éãããŸãã倿³šå ãšã®å¥çŽã«ãããŸãããèšäºã®ã¢ããããŒããŸã§ä»£è¡ããŠããããµãŒãã¹ãããã®ã§ãèšäºå¶äœã®å€æ³šããèãã®æ¹ã¯ããã§ãã¯ããŠã¿ãŠãã ããã
èšäºå¶äœã®å€æ³šæ¹æ³
èšäºå¶äœã®å€æ³šæ¹æ³ã¯ã倧ããåããŠ2çš®é¡ãããŸãã
èšäºå¶äœå€æ³šãµãŒãã¹ãå©çšããæ¹æ³ãšãèªãã©ã€ã¿ãŒãæ¢ããŠèšäºã倿³šããæ¹æ³ã§ãã以äžã§ãèšäºå¶äœã®å€æ³šæ¹æ³ã詳ãã説æããŠãããŸãã
èšäºå¶äœå€æ³šãµãŒãã¹ãå©çšãã
ãŸããèšäºå¶äœå€æ³šãµãŒãã¹ãå©çšããæ¹æ³ãã玹ä»ããŸãã
èšäºå¶äœå€æ³šãµãŒãã¹ãå©çšãããšãã©ã€ã¿ãŒã®éžå®ããèšäºå¶äœãŸã§1é£ã®æµãããã¹ãŠä»£è¡ããŠããããããèªç€Ÿã«ãããè² æ ããšãŠãå°ãªãããšãç¹åŸŽã§ãã
èšäºå¶äœå€æ³šãµãŒãã¹ã«ãã£ãŠãèšäºå¶äœã®ã¿è¡ããµãŒãã¹ããèšäºå¶äœãããç·šéã»ã¢ããããŒãäœæ¥ãŸã§ãã¹ãŠè¡ã£ãŠããããµãŒãã¹ãŸã§ãããŸãã
èšäºå¶äœå€æ³šãµãŒãã¹ã¯ãããã«ä»¥äžã®2çš®é¡ã«åããããŸãã
ã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹
ã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã¯ãèšäºã®çºæ³šãåããŠãããã€ã³ã¿ãŒãããäžã§äžç¹å®å€æ°ã®äººã«å¯ŸããŠã©ã€ã¿ãŒãåéããŸãããããŠãéãŸã£ãå¿åã®äžããã©ã€ã¿ãŒãéžå®ããèšäºå¶äœãå§ãŸããŸãã
ã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã®ç¹åŸŽã¯ã1床ã«å€ãã®èšäºãã¹ããŒãã£ãŒã«çºæ³šã§ããããšãã³ã¹ããæããããšãã§ããããšã§ãããã®ããå€ãã®èšäºã欲ããããã³ã¹ãã¯æããããšããäŒæ¥ã«åããŠããŸãã
ãããããã¡ãªãããšããŠèšäºã®å質ã«ã°ãã€ããããããšãæããããŸãããã¡ãããåªç§ãªã©ã€ã¿ãŒãå€ãååšããŸãããã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ãå©çšããéã¯ãèšäºã®å質é¢ã«é«ãæåŸ ã¯ããªãã»ããããã§ãããã
ãŸãã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã§ã¯ãã©ã€ã¿ãŒãšçŽæ¥ã³ãã¥ãã±ãŒã·ã§ã³ããšããããã©ã€ã¿ãŒåããžã®ããã¥ã¢ã«äœæãå¿ èŠã«ãªããŸãããã®ããã¥ã¢ã«ã®äœæã¯ãã©ã€ãã£ã³ã°å°éåãµãŒãã¹ã§ã¯ä»£è¡ããŠè¡ã£ãŠããããããã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã®ã»ããèªç€Ÿã§å¿ èŠãªã¿ã¹ã¯ãå€ããªããŸãã
以äžã§ããã¥ã¢ã«ã«èšèŒããã»ããããå 容ãã玹ä»ããŸãã
ïŒæ³å®ããã¿ãŒã²ããïŒ
ã©ããªãŠãŒã¶ãŒãã¿ãŒã²ãããšããã®ããæç¢ºã«ç€ºã
ïŒèªå°å ïŒ
èšäºå¶äœã®ç®çã¯äœãªã®ããèšäºãèªãã ãŠãŒã¶ã«ãã©ã®ãããªã¢ã¯ã·ã§ã³ãæ±ããŠããããïŒäŸïŒååã®è³Œå ¥ããµãŒãã¹ã®å¥çŽãªã©ïŒ
ïŒSEOã«ãŒã«ïŒ
察çããŒã¯ãŒããé¢é£ããŒã¯ãŒããã©ã®ããã«ããããïŒã¿ã€ãã«ãèŠåºãã«å¿ ãå ¥ãããæäžã«æäœäœåå ¥ãããªã©ïŒ
ïŒææ«è¡šçŸïŒ
ãã§ãã»ãŸã調ãïŒæ¬äœïŒããã ã»ã§ãã調ãïŒåžžäœïŒã
âã¿ãŒã²ãããšãããŠãŒã¶ãŒãèšäºã§ç޹ä»ããåæã«ãã£ãŠå€åããã
ïŒçµ±äžè¡šèšïŒ
挢åã䜿ããã²ãããªã«ããèšèäžèŠ§ãæ°åã»è±åã»èšå·ã¯åè§ãå šè§ããªã©
ïŒNG衚çŸïŒ
ç«¶åä»ç€Ÿã®ãµãŒãã¹åã¯åºããªãïŒA瀟ããµãŒãã¹Bã®ããã«è¡šçŸãããªã©ïŒãæ ¹æ ã®ãªãæèšã»èªåŒµè¡šçŸã¯ããªããªã©
äžèšã®å 容以å€ã«ããå¿ èŠã§ããã°è¿œèšããããã«ããŸããããäžå šã«ããã¥ã¢ã«ãæŽãããšæã£ãŠããŠããã©ã€ã¿ãŒãšã®è§£éã®è¡ãéãããã£ããããŸããéçšããªããæè»ã«å€æŽãããã®æšãã©ã€ã¿ãŒã«äºæ¿ããŠãããããšãå¿ èŠã§ãã
ã©ã€ãã£ã³ã°å°éåãµãŒãã¹
ã©ã€ãã£ã³ã°å°éåãµãŒãã¹ã¯ãèšäºå¶äœå€æ³šãµãŒãã¹ã®å°å±ã®ã©ã€ã¿ãŒãèšäºå¶äœãè¡ããŸãã
ã©ã€ãã£ã³ã°å°éåãµãŒãã¹ã®ç¹åŸŽã¯ãã©ã€ãã£ã³ã°ã¹ãã«ãæããå°å±ã®ã©ã€ã¿ãŒãèšäºå¶äœãè¡ããããã¯ã©ãŠããœãŒã·ã³ã°åãµãŒãã¹ã«æ¯ã¹ãŠé«å質ã®èšäºãæåŸ ã§ããããšã§ãããã®ãããå°éçãªè£œåã»ãµãŒãã¹ãæ±ãäŒæ¥ãªã©ãèšäºã®å質ãéèŠãããæ¹ã«ããããã§ãã
ããããã©ã€ãã£ã³ã°å°éåãµãŒãã¹ã¯ãèšäºå¶äœã«æéããããå Žåãå€ããçºæ³šã§ããèšäºã®æ°ã«ãéããããå Žåãå€ãã§ããå€ãã®èšäºã1床ã«çºæ³šãããäŒæ¥ã¯ãã©ã€ãã£ã³ã°å°éåãµãŒãã¹ã¯ããããã§ããŸããã
èªãã¯ã©ãŠããœãŒã·ã³ã°ãå©çšããŠã©ã€ã¿ãŒãæ¢ã
èšäºå¶äœå€æ³šãµãŒãã¹ãå©çšããã«ãã¯ã©ãŠããœãŒã·ã³ã°ãå©çšããŠèªãã©ã€ã¿ãŒãæ¢ããšãã£ãæ¹æ³ããããŸãã
èªãã¯ã©ãŠããœãŒã·ã³ã°ãµãŒãã¹ãå©çšããŠã©ã€ã¿ãŒãæ¢ãæ¹æ³ã¯ã以äžã®éãã§ãã
- èšäºã®å¯ŸçããŒã¯ãŒããšæ§æã決ãã
- ã¯ã©ãŠããœãŒã·ã³ã°ãµãŒãã¹ã«ç»é²ãã
- ã©ã€ã¿ãŒãåéãã
- ã©ã€ã¿ãŒãéžå®ããèšäºå 容ã®è©³çްãäŒãã
- èšäºå¶äœã®éãã©ã€ã¿ãŒãšããåãããã
- çŽåãããèšäºã確èªãç·šéãã
- ã¢ããããŒããã
è€æ°ã®èšäºãèªãçºæ³šãããšãå€ãã®å·¥çšãå¿ èŠã§ç®¡çããšãŠã倧å€ã§ããã©ã€ã¿ãŒãšã³ãã¥ãã±ãŒã·ã§ã³ãç ©éã«ãªãããã©ãã«ãçºçããŠããŸãå¯èœæ§ããããŸãã
èšäºå¶äœå€æ³šãµãŒãã¹ã§ããã°ãäžé£ã®æµãããã¹ãŠä»£è¡ããŠããããããå¹ççã«ã³ã³ãã³ãããŒã±ãã£ã³ã°ãè¡ãããšãã§ãããšããç¹ãèãããšãèšäºå¶äœå€æ³šãµãŒãã¹ãå©çšããããšãããããããŸãã
èšäºå¶äœã倿³šãããšãã®è²»çšã¯ã©ã決ãŸãïŒ
èšäºã倿³šãããããè²»çšã®çžå Žãããããªããšããæ¹ãå€ãã¯ããèšäºã®å€æ³šè²»çšã¯ãã©ã®ããã«æ±ºãŸãã®ãäžè¬çãªã®ã§ãããããèšäºå¶äœã®è²»çšã¯ã1æåãããã®å€æ®µã§æ±ºãŸãããšãå€ãã§ãã
ãã¡ãã®ç« ã§ã¯ãèšäºã®å€æ³šã§ãããè²»çšã«ã€ããŠèª¬æããŠãããŸãã
èšäºå¶äœã®å€æ³šè²»çšã¯ãäž»ã«ãèšäºå 容ã®é£æåºŠããšãã©ã€ã¿ãŒã®ã¹ãã«ãã«ãã£ãŠæ±ºãŸãããšãå€ãã§ãã以äžã§è©³ããèŠãŠãããŸãã
â»å°ãè²»çšã¯ãµãŒãã¹ã«ãã£ãŠå€åããããããããŸã§ãç®å®ã®éé¡ã§ãã代è¡ãµãŒãã¹ãå©çšããå Žåã¯ãææ°æããã©ã¹ãããŸãã
èšäºå 容ã®é£æåºŠã«ãã£ãŠæ±ºãŸã
ãŸããèšäºå 容ã®é£æåºŠã«ãã£ãŠè²»çšã決ãŸãã±ãŒã¹ãã玹ä»ããŸãã
èšäºã®é£æåºŠã¯ããããŒãã«å¿ èŠãªç¥èããšãæ å ±ã調ã¹ãæéããšãã2軞ã«åããŠèããããŸãã
衚ã«ãŸãšãããšã以äžã®éãã«ãªããŸãã
ïŒåŒçšå ïŒã©ã³ãµãŒãºïŒ
ããŒãã«å¿ èŠãªç¥è
ããŒãã«å¿ èŠãªç¥èã¯ã以äžã®3ã€ã«åããããŸãã
- å€ãã®äººãçµéšããããŒãïŒäžè¬çã«å€ãã®äººãçµéšããããšããããå°éçãªç¥èã¯å¿ èŠã®ãªãããŒã
- ç¹å®ã®äººãçµéšããããšãããããŒãïŒäžè¬çã«å€ãã®äººãçµéšããããŒãã§ã¯ãªãããç¹å®ã®äººãçµéšããããšã®ããããŒãã§ãå°éçãªç¥èã¯å°ãå¿ èŠ
- å°éæ§ãæ¥åçµéšãå¿ èŠãªããŒãïŒã»ãšãã©ã®äººã¯çµéšããããšããªããå°éçãªç¥èãé«ãããŒã
3ã«ããã«ã€ããŠå°éçãªç¥èãå¿ èŠãšãªããèšäºå¶äœã®è²»çšã¯é«é¡ã«ãªããŸãã
æ å ±ã調ã¹ãæé
æ å ±ã調ã¹ãæéã¯ã以äžã®3ã€ã«åããããŸãã
- 調ã¹ãã«æžããïŒèªèº«ã®çµéšããæžãããšãã§ãã
- ãããã§æ€çŽ¢ããã°æžããïŒçµéšããããšããªããŠãããããã§æ€çŽ¢ããã°æžãã
- ã€ã³ã¿ãã¥ãŒãå¿ èŠïŒãããã®æ å ±ã ãã§ã¯æžãããã€ã³ã¿ãã¥ãŒãå¿ èŠ
3ã«è¿ã¥ãã«ã€ããŠãå€ãã®æéãå¿ èŠãšãªãã®ã§1æåãããã®è²»çšã¯é«é¡ã«ãªããŸãã
èšäºå¶äœè²»çšã®äŸ
ãäŸ1ã
- toCåãã®èšäºã§å°éçãªç¥èãå¿ èŠãªã
- 1é±é以å ã«çŽåããŠã»ãã
- 5000åã®èšäº
ãäŸ2ã
- å°éçãªããŒãã ã調ã¹ãã°æžãããšãã§ãã
- ã©ã€ãã£ã³ã°çµéšè±å¯ãªã©ã€ã¿ãŒã«äŸé Œããã
- 10,000åã®èšäº
1.6åïŒå°éæ§ãå¿ èŠãªå¿ èŠã ããããã§èª¿ã¹ãã°æžããããŒãïŒïŒ1.2åïŒã©ã€ãã£ã³ã°çµéš5幎以äžïŒ=2.8å
ã©ã€ã¿ãŒã®ã¹ãã«ã«ãã£ãŠæ±ºãŸã
ç¶ããŠãã©ã€ã¿ãŒã®ã¹ãã«ã«ãã£ãŠè²»çšãå€åããã±ãŒã¹ãã玹ä»ããŸãã
äžèšã®å³ã®ããã«ãã©ã€ã¿ãŒã®ã¹ãã«ãäžãããšãè²»çšãäžä¹ããããããšããããŸãã
ã©ã€ãã£ã³ã°çµéšã®å¹Žæ°ãèæ ®ãããå Žåããçæéã§èšäºå¶äœãäŸé Œãããšãã«ãè²»çšãäžä¹ããããããšãå€ãã§ãã
ãã©ãããŠããæ¥ä»¥å ã«èšäºãçŽåããŠã»ãããããèšäºã®å質ã«ãã ããããããšããæ¹ã¯ãè²»çšããããŠãã¹ãã«ãé«ãã©ã€ã¿ãŒã«äŸé ŒããããšãããããããŸãã
ãµã€ãæ§ç¯ãäŸé Œãããšåæè²»çšãäžä¹ã
èšäºå¶äœã«å ããèšäºãã¢ããããŒããããµã€ãæ§ç¯ãããããŠäŸé Œãããšãåæè²»çšãäžä¹ããããŸãããµã€ãæ§ç¯ã«ã¯ãæéãæéããããããã人å¡ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã«ã¯å²ããªããšããäŒæ¥ã¯äŸé ŒããŠã¿ãŠã¯ãããã§ããããã
ãå®ãããããããã§ã¯ãªããèšäºå¶äœã倿³šãããšãã®æ³šæç¹
ãèšäºå¶äœã®è²»çšãä»ç€Ÿããå®ãããããã«å€æ³šãããããšããè²»çšã ãéèŠããæ±ºãæ¹ã¯ãããããã§ããŸããã
èšäºå¶äœã®å€æ³šè²»çšãå®ããšããããšã¯ããããªãã®çç±ãé ãããŠããããšãå€ããããŸãã
äŸãã°ãèšäºå¶äœã®è²»çšãä»ç€Ÿããå®ãã£ãããã瀟ã«äŸé ŒãããšããŸããããããçŽåãããèšäºã¯èª€åè±åã ãããããã«ééã£ãæ å ±ãå«ãŸããŠããŠããã®ãŸãŸå ¬éã§ãããããªèšäºã®å質ã§ã¯ãããŸããã§ããããããªããšçŽåãããèšäºããå ¬éã§ãããŸã§ã®å質ã«ç·šéããäœæ¥ããæ°ãã«èšäºå¶äœã®å€æ³šå ãéžå®ããäœæ¥ãªã©ãäœèšãªæéãããããšãŠãéå¹ççã§ãã
ãã®ãããªäºæ ãé¿ããããã«ããèšäºå¶äœã倿³šãããšãã®æ³šæç¹ããã£ãããšææ¡ããŠãããŸãããã
èªç€Ÿã®è£œåã»ãµãŒãã¹ã®æ å ±ããã£ããçè§£ããŠãããã
èªç€Ÿã®è£œåã»ãµãŒãã¹ã®æ å ±ã¯æ£ç¢ºã«ãã£ããäŒããŠãçè§£ããŠãããããšãéèŠã§ãã
倿³šå ã®èªç€Ÿã®è£œåã»ãµãŒãã¹ã®èªèããããŸããªãŸãŸèšäºå¶äœã«åãæãããšãèšäºå 容ãèãèªã¿å¿ãã®ããèšäºãåºæ¥äžãããªãã£ããã誀ã£ãæ å ±ãæžãããŠããŸãå¯èœæ§ããããŸãã
èšäºå¶äœã«åãæãã£ãŠãããåã«ãäœåºŠã倿³šå ãšæã¡åãããè¡ãããã£ãããšè£œåã»ãµãŒãã¹ãçè§£ããŠãããããã«ããŸãããã
ãŸãã倿³šå ã®åŸæã»äžåŸæåéã確èªããããšãããããããŸãã
ããã¯ã倿³šå ã®å¶äœå®çžŸã確èªãããšããããŸããäŸãã°ãMAããŒã«ãã¡ã€ã³ãšããã³ã³ãã³ããäœæãããå Žåã«ã¯ãéå»ã®å¶äœå®çžŸã«MAããŒã«ã®ã³ã³ãã³ããããããBtoBã®åæã®èšäºå¶äœãåŸæãšããŠããããªã©ç¢ºèªãããšããã§ãããã
èªç€Ÿã®è£œåã»ãµãŒãã¹ãåŸæãšããäŒæ¥ã«å€æ³šããã»ãããã¹ã ãŒãºã«èšäºå¶äœãè¡ã£ãŠãããããšãå€ããéå»ã®ããŒã¿åæããããææãæåŸ ã§ããèšäºãå¶äœããŠããããšèããããŸãã
SEOã®ç¥èãããã©ã€ã¿ãŒã確èªãã
SEOã®ç¥èãããã©ã€ã¿ãŒã«èšäºå¶äœãããŠããããã確èªããŸãããã
SEOã®ç¥èãããããªããã®ç¢ºèªã¯ãéå»ã«å¶äœãããèšäºã確èªããããšãããããããŸãã
ãSEOã®ç¥èããããã倿ã®ä»æ¹ãããããªãããšããæ¹ã¯ãç¹ã«ä»¥äžã®ãã€ã³ããæèããŠã¿ãŠãã ããã
- 察çããŒã¯ãŒããèŠåºããæ¬æã«å«ãŸããŠãã
- èšäºæ§æã«éåæã¯ãªãã
1ã€ç®ã®ãã€ã³ãã¯ã察çããŒã¯ãŒããèŠåºããæ¬æã«å«ãŸããŠãããã§ãã
èŠåºããæ¬æã«å¯ŸçããŒã¯ãŒããå«ãŸããŠãããšãæ€çŽ¢ãšã³ãžã³ã«ãé©åãªèšäºããšèªèããŠãããããããªããšããããŠããŸãããã ããæ€çŽ¢ããŒã¯ãŒããèŠåºããæ¬æã«å ¥ããããŠãäžèªç¶ãªæç« ã«ãªã£ãŠããŸããšãé广ã«ãªã£ãŠããŸãã®ã§æ³šæããŠãã ããã
2ã€ç®ã®ãã€ã³ãã¯ãèšäºã®æ§æã«éåæããªãã確èªããããšã§ãã
èšäºã®æ§æã¯ããèŠåºã1ãæ¬æ1ãèŠåºã2ãæ¬æ2âŠãã®ããã«ãèŠåºããšæ¬æã®ç¹°ãè¿ãã§æ§æãããããšã奜ãŸãããšãããŠããŸãã
ãã®æ§æãããŸãã§ããŠããªããšãèªã¿ã«ããèšäºã«ãªããŸãããSEO察çã®èгç¹ããèŠãŠããæ€çŽ¢é äœãäžããã«ãããšèããããŸãã
SEO察çã®ææ³ã¯äžèšã®2ã€ã®ãã€ã³ã以å€ã«ãã倿°ååšããŸããç¹ã«ãã®2ã€ã¯ç¢ºèªãããããã®ã§ããŸããã¡ãã®ãã€ã³ãã«æ³šç®ããŠã¿ããšããã§ãããã
åŸæåéã確èªãã
倿³šå ãèªç€Ÿã®è£œåã»ãµãŒãã¹ã®èšäºå¶äœãåŸæãšããŠãããã確èªããŸãããã
èªç€Ÿã®è£œåã»ãµãŒãã¹ã®èšäºå¶äœã®çµéšããªã倿³šãµãŒãã¹ã«äŸé Œããã®ã¯äžå®ã§ã¯ãããŸãããïŒéå»ã®å¶äœå®çžŸãªã©ã確èªããŠãèªç€Ÿã®è£œåã»ãµãŒãã¹ã®èšäºå¶äœã®çµéšããããšããã«å€æ³šããããã«ããŸãããã
äŸãã°ãITããŒã«ã玹ä»ããèšäºã®å¶äœãäŸé ŒãããA瀟ããããšããŸããA瀟ã¯ãããµãŒãã¹èŠæš¡ã¯å€§ãããªããBtoBåãITããŒã«ã®èšäºå¶äœå®çžŸå€æ°æã€ãµãŒãã¹BãããããµãŒãã¹èŠæš¡ã¯å€§ãããèšäºå¶äœå®çžŸã¯BtoCåãã®åæã°ããã§ãããµãŒãã¹Cãã®ã©ã¡ãã«å€æ³šãã¹ãã§ããããïŒã»ãšãã©ã®æ¹ããµãŒãã¹Bã«å€æ³šããã»ãããããšæãããšã§ãããããµãŒãã¹ã®èŠæš¡ã«é¢ããããéå»ã®å¶äœå®çžŸãéèŠããŠå€æ³šå ãéžã¶ããšãããããããŸããéå»ã«èªç€Ÿåæãšåããžã£ã³ã«ã®èšäºå¶äœå®çžŸããããšãéå»ã®ããŒã¿ãåèã«ãã广çãªèšäºãå¶äœããŠãããããšãæåŸ ã§ããŸãã
èšäºå¶äœã¯å€æ³šãããããïŒ
æ¬çš¿ã§ã¯èšäºå¶äœã倿³šããäºã®ã¡ãªããããè²»çšçžå Žã倿³šå ãéžã¶äžã§ã®ãã€ã³ããã玹ä»ããŸããã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãå¹ççã«è¡ãããã«ããèšäºå¶äœã¯å€æ³šããããšãããããããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã®æµžéã«ãããèšäºå¶äœã®å€æ³šå ã倿§åããŠããã®ã§ãã©ãã«å€æ³šããã°ãããè¿·ã£ãŠããŸãæ¹ãå€ãã§ãããã
è¿·ã£ãŠããŸã£ãæ¹ã¯ãããžã£ãã¯ã¢ã³ãããŒã³ãºãã«èšäºå¶äœã倿³šããããšãããããããŸãã
ãžã£ãã¯ã¢ã³ãããŒã³ãºã§ã¯ã500瀟以äžã®ãªã¹ãã£ã³ã°åºåéçšå®çžŸããåŸãããŠããŠã掻ãããŠèšäºå¶äœãè¡ããããå¹ççã«ã³ã³ããŒãžã§ã³ãç²åŸããããšãæåŸ ã§ãããµãŒãã¹ã«ãªã£ãŠããŸãã
ãŸããèšäºå¶äœãããŒãç°¡çŽ åãã³ã¹ããæããããšã§ãäŸ¡æ ŒãæããŠèšäºå¶äœãµãŒãã¹ããæäŸããŠããŸããèšäºå¶äœã«å€ãã®è²»çšããããããšãã§ããªããšããæ¹ã«ãããããã§ãã
ããã§ãå®éã«ãžã£ãã¯ã¢ã³ãããŒã³ãºãèšäºå¶äœãè¡ã£ããµã€ãã®æé·äŸãã玹ä»ããŸãã
ïŒBtoBäŒæ¥åãããŒã«ãæ±ãA瀟ïŒ
A瀟ã§ã¯ãããªããªãŒãç²åŸã®ããã«ãã³ã³ãã³ãããŒã±ãã£ã³ã°ãéå§ããŸããã
A瀟ã§ã¯ãµã€ããä¿æããŠããªãã£ãç¶æ
ã§ãã£ãããããµã€ãã®æ§ç¯éšåãŸã§ãžã£ãã¯ã¢ã³ãããŒã³ãºãæºããããµã€ãã®éçšãéå§ããŸãã
ãµã€ãéçšéå§æç¹ã§èšäº20æ¬ããã®åŸãæ¯æ10æ¬ãã€å
¬éããããšã§åŸã
ã«ã³ã³ãã³ããå¢ãããŠããããšã§ããµã€ãéçšéå§ããçŽåå¹Žã§ææ°ä»¶ã®ã³ã³ããŒãžã§ã³ãç²åŸã§ããããã«ãªããŸãããããã«ããã®åŸãæ¯æ10æ¬ãã€èšäºãå
¬éããããšã§ãçŸåšã§ã¯æåæ°ä»¶ã®ã³ã³ããŒãžã§ã³ãç²åŸã§ããŠããŸãã
å質ã®é«ãèšäºãã³ãã³ããšå ¬éããããšã§ãææã«ã€ãªããã®ãã³ã³ãã³ãããŒã±ãã£ã³ã°ã®ç¹åŸŽã§ãã
ä»ãªããèšäºå¶äœ1æ¬ç¡æãã£ã³ããŒã³ã宿œããŠããã®ã§ããžã£ãã¯ã¢ã³ãããŒã³ãºã®èšäºå¶äœãµãŒãã¹ãæ°ã«ãªã£ããšããæ¹ã¯ããã²äžèšãåãåãããã©ãŒã ããµãŒãã¹ãµã€ããããé£çµ¡ãã ããïŒ
ãžã£ãã¯ã¢ã³ãããŒã³ãºãžã®ãåãåããã¯ãã¡ã